Use this for good: How to control people's beliefs and influence them using copy

Emotions are powerful. Triggering emotions is powerful, showing your readers what the solution is powerful.

However, there is another element to all of this copywriting stuff which you have to get right, if you want them to take action, and that is the power of belief, you need to control and influence their beliefs so that they do certain things.

There’s the things that they need to do in order for them to get there, and one of the most powerful things that need to happen is that they need to start believing certain things.

I’m going to show you how to establish common beliefs and also influence other beliefs that you might need to, as you create the content, as you create the copy, the funnels for your clients/customers and for yourself.